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Monday, March 26, 2007

Roxbury? Perhaps Dorchester? But Back Bay????

Check out the website for 1010 Mass Ave in Boston:
This six-story building is located at 1010 Massachusetts Avenue in Boston and offers 220,770 square feet of prime office space. Located in Boston's Back Bay, 1010 Mass Ave is within walking distance of key educational institutions such as Northeastern University and Berklee College of Music, and major business hubs including Copley Square, Prudential Center, and Hynes Convention Center.

1010 Mass Ave has high commuter visibility. It is conveniently located near public transportation and has easy access to and from Interstate 90 (Mass Pike).
Well, yes, 1010 Mass Ave does have easy access to the Mass Pike. But “located in Boston’s Back Bay”??? Come now: 1010 Mass Ave is in the Newmarket Square area, which was in Roxbury the last time I looked. Some people might justifiably claim it for Dorchester, since it’s close to the Dot border — but in any case it’s nowhere near Back Bay. It isn’t even one neighborhood over: all of the South End sits between this part of Roxbury and Back Bay!

And what about this claim that they’re “within walking distance of” Berklee College and Copley Square? I suppose it all depends on what the meaning of walking distance is. While I’m perfectly willing to walk two miles, that’s not what most people mean by walking distance.

It must be easier to sell first-class office space if you claim to be in Back Bay.

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